Vision for Portal Notifications
GE HealthCare – Digital Experience Platform
Challenge / Problem Statement
The MyGEHealthCare platform lacked a cohesive vision for its notification system. Users were overwhelmed by fragmented alerts related to equipment and service, while critical updates were often missed. Stakeholders had differing priorities, leading to misalignment on what notifications should achieve for customers and the business.
My Role & Team Structure
Role: Research Lead & Strategy Facilitator
Team: Product Managers, UX Designers & Researchers, Engineering Leads
Contribution: Defined research plan, ensured feedback is collected and synthesized insights into strategic recommendations, facilitated vision workshops.
Research Approach & Methodologies
Stakeholder Alignment Workshops: Vision-setting sessions using Design Thinking frameworks.
Customer Feedback Rounds: Multiple iterative concept evaluations with healthcare professionals.
Methods Used:
Qualitative interviews
Concept testing
Cardsorting
Journey mapping
Prioritization exercises
Affinity diagramming
Strategic Recommendations
Enable easy subscription and unsubscription for notifications.
Allow users to subscribe to subsets of equipment and receive summary notifications for better clarity.
Provide channel preferences for each notification type (text, email, in-app, desktop) to match user workflows. Expand coverage to all relevant channels and ensure consistency across them.
Business Impact & Outcomes
Unified vision adopted across product teams.
Reduced service-related support tickets post-implementation.
Increased engagement with critical alerts improving operational efficiency for healthcare providers.
Improved stakeholder alignment, accelerating roadmap decisions.
