Defining User Needs & Vision for Digital Portal
GE HealthCare – Digital Experience Platform
Challenge / Problem Statement
The logged-in experience for MyGEHealthCare lacked clarity and personalization. Users struggled to find relevant tools and information, and the platform did not adequately address diverse audience needs. Key challenges included:
No clear understanding of user needs and pain points across different roles.
Lack of audience segmentation and tailored experiences.
Unclear vision for the portal’s future state, leading to fragmented workflows.
Limited inventory of tasks users could perform, creating gaps in functionality.
My Role & Team Structure
Role: Research Lead & Vision Co-Creator
Team: Product Managers, Designers, Engineering Leads, Marketing Stakeholders
Contribution: Led discovery research, defined audience groups and subgroups, synthesized insights into actionable frameworks.
Research Approach & Methodologies
Analysis of Previous Research: Synthesized findings from prior qualitative and quantitative studies.
Qualitative Interviews: Deep-dive sessions with healthcare professionals.
Surveys: Quantitative validation of pain points and priorities.
Strategic Recommendations
Create a portal vision framework that aligns user needs with business objectives.
Develop role-based experiences tailored to audience priorities.
Ensure coverage of critical tasks.
Business Impact & Outcomes
Delivered a comprehensive audience segmentation model adopted by product teams.
Created an inventory of tasks mapped to user roles, informing roadmap prioritization.
Co-created a future-state vision that guided portal redesign and improved stakeholder alignment.
